The winning formula of
the world’s best teams
The winning formula of the world’s best teams
The winning formula of
the world’s best teams
From the USS Honolulu submarine crew to the underdog Croatian soccer team, from IDEO’s collaborative culture to the Quecreek Mine rescue — organizational psychologist Dr. André Martin shows how ordinary teams achieve extraordinary results when they truly believe in each other.
From the USS Honolulu submarine crew to the underdog Croatian soccer team, from IDEO’s collaborative culture to the Quecreek Mine rescue — organizational psychologist Dr. André Martin shows how ordinary teams achieve extraordinary results when they truly believe in each other.
From the USS Honolulu submarine crew to the underdog Croatian soccer team, from IDEO’s collaborative culture to the Quecreek Mine rescue — organizational psychologist Dr. André Martin shows how ordinary teams achieve extraordinary results when they truly believe in each other.
WHAT PEOPLE
ARE SAYING
WHAT PEOPLE
ARE SAYING
WHAT PEOPLE
ARE SAYING
“A timely and compelling case for what teams need most right now. Dr. André Martin blends rigorous research with powerful real-world examples to show how shared belief—not just individual talent—drives extraordinary performance. Practical, insightful, and deeply relevant, this book offers leaders a clear roadmap for building resilience and momentum in uncertain times.”
Dr. Marshall Goldsmith
Thinkers50 #1 Executive Coach and NYT bestselling author of Earned Life, Triggers, and What Got You Here Won't Get You There
“Collective Confidence gets to the heart of what separates ordinary teams from extraordinary ones: a shared sense of purpose and a genuine belief in one another. André Martin shows how the human magic that fuels great teams is built deliberately and together. His six principles are clear, actionable, and grounded in real teams doing the work. This is essential reading for any leader who knows their people are capable of more.”
Hubert Joly
Harvard Business School, Former CEO of Best Bey, bestselling author of Heart of Business
“I will never ‘feel alone at the top’ anymore. Leadership is better, stronger, and more human and sustainable when it is shared. None of us has everything it takes, but together we have everything we need. This book really helps.”
Cecile Coutens
President, Royal Canin
“André Martin beautifully captures the intangible magic of teamwork. Collective Confidence shows us exactly how deep trust, shared belief, and healthy friction allow teams to learn and thrive together in real time. Compelling and deeply insightful.”
Jennifer Wesley
Global Chief Talent Officer, McDonald's Corporation
“One of the best ways to build a new team is to give them a hard, important goal and have them work through it together. Real work, real stakes. When the team achieves a shared win, the confidence that follows is contagious. People start treating each other differently. They speak up more. They trust more. There is a kind of camaraderie you cannot fake. I have seen this happen many times, but I did not have a name for it until André Martin called it collective confidence. This book gives leaders a practical way to understand it, and more importantly, to build it.”
Arvind KC
Chief People Officer, OpenAI
“Most books on teams hide behind the easy stuff: goals, roles, and process. André Martin doesn't. In Collective Confidence, he tackles what actually makes the world’s best teams tick—trust, shared understanding, and belief in what everyone can accomplish together. With actionable tactics and real-world wisdom, André has written the new playbook for building winning teams."
JP Elliott
Founder, Future of HR, and Host, Future of HR podcast
“At a moment when teams are fractured, trust is eroding, and uncertainty feels relentless, Collective Confidence is an existential balm. It’s a book that will transform the way you think about what makes teams great. Unlike so many voices in the space, André’s wisdom is both earned and rigorous. This book is the bridge between where your team is today and what it could become.”
Simone Stolzoff
bestselling author of How to Not Know and The Good Enough Job
“André Martin beautifully captures the intangible magic of teamwork. Collective Confidence shows us exactly how deep trust, shared belief, and healthy friction allow teams to learn and thrive together in real time. Compelling and deeply insightful.”
Jennifer Wesley
Global Chief Talent Officer, McDonald's Corporation
“André Martin has written a rare kind of leadership book, one that is both deeply researched and deeply human. Collective Confidence reminds us that extraordinary performance doesn’t begin with talent alone but with the shared belief that together we can become more than the sum of our parts—a message every leader, team, and organization needs right now.”
Dean Carter
CEO Instill.ai, former CHRO Patagonia, Sears, Fossil
“Most books on teams hide behind the easy stuff: goals, roles, and process. André Martin doesn't. In Collective Confidence, he tackles what actually makes the world’s best teams tick—trust, shared understanding, and belief in what everyone can accomplish together. With actionable tactics and real-world wisdom, André has written the new playbook for building winning teams."
JP Elliott
Founder, Future of HR, and Host, Future of HR podcast
“One of the best ways to build a new team is to give them a hard, important goal and have them work through it together. Real work, real stakes. When the team achieves a shared win, the confidence that follows is contagious. People start treating each other differently. They speak up more. They trust more. There is a kind of camaraderie you cannot fake. I have seen this happen many times, but I did not have a name for it until André Martin called it collective confidence. This book gives leaders a practical way to understand it, and more importantly, to build it.”
Arvind KC
Chief People Officer, OpenAI
“I will never ‘feel alone at the top’ anymore. Leadership is better, stronger, and more human and sustainable when it is shared. None of us has everything it takes, but together we have everything we need. This book really helps.”
Cecile Coutens
President, Royal Canin
“A timely and compelling case for what teams need most right now. Dr. André Martin blends rigorous research with powerful real-world examples to show how shared belief—not just individual talent—drives extraordinary performance. Practical, insightful, and deeply relevant, this book offers leaders a clear roadmap for building resilience and momentum in uncertain times.”
Dr. Marshall Goldsmith
Thinkers50 #1 Executive Coach and NYT bestselling author of Earned Life, Triggers, and What Got You Here Won't Get You There
“Collective Confidence gets to the heart of what separates ordinary teams from extraordinary ones: a shared sense of purpose and a genuine belief in one another. André Martin shows how the human magic that fuels great teams is built deliberately and together. His six principles are clear, actionable, and grounded in real teams doing the work. This is essential reading for any leader who knows their people are capable of more.”
Hubert Joly
Harvard Business School, Former CEO of Best ‘Bey’, bestselling author of Heart of Business
“An unbelievable guide to leading in uncertain and turbulent times from one of the best leadership thinkers of our time. Collective Confidence is practical, profound, and timeless, shining a light on a better way to lead, inspire, and drive world-class outcomes.”
Michael Ioffe
cofounder and CEO, Arist & Thiel Fellow
WHO IS
DR. ANDRÉ MARTIN?
WHO IS
DR. ANDRÉ MARTIN?
WHO IS
DR. ANDRÉ MARTIN?
I help teams do the best work of their lives & companies become places people don’t want to leave." should read "I help teams do the best work of their lives & companies to become places people don't want to leave.
I help teams do the best work of their lives & companies become places people don’t want to leave." should read "I help teams do the best work of their lives & companies to become places people don't want to leave.
Dr. André C Martin
Dr. André C Martin
Dr. André C Martin
I help teams do the best work of their lives & companies become places people don’t want to leave.
I help teams do the best work of their lives & companies become places people don’t want to leave.
I help teams do the best work of their lives & companies become places people don’t want to leave.
Dr. André Martin is an organizational psychologist who has spent two decades as the Head of Talent and Culture inside four of the world’s most demanding companies. He now coaches executive teams running $300m to $6b businesses, advises founders as an operating partner, and works with elite collegiate athletes as a sports psychologist.
His first book, Wrong Fit, Right Fit, was named a Financial Times Notable Book and the International Business Book of the Year. His second, Collective Confidence, argues that the collective — not the individual — is now the primary unit of performance in virtually every domain.
Dr. André Martin is an organizational psychologist who has spent two decades as the Head of Talent and Culture inside four of the world’s most demanding companies. He now coaches executive teams running $300m to $6b businesses, advises founders as an operating partner, and works with elite collegiate athletes as a sports psychologist.
His first book, Wrong Fit, Right Fit, was named a Financial Times Notable Book and the International Business Book of the Year. His second, Collective Confidence, argues that the collective — not the individual — is now the primary unit of performance in virtually every domain.
IN SHORT
01
01
Organizational psychologist & executive team coach
Organizational psychologist & executive team coach
02
02
Ex-Chief Talent/Learning Officer: Mars, Target, Google, Nike
Ex-Chief Talent/Learning Officer: Mars, Target, Google, Nike
05
05
Advisor to elite collegiate athletic teams, entrepreneurs, and founders
Advisor to elite collegiate athletic teams, entrepreneurs, and founders
06
06
Husband, father, and owner of two English Labs
Husband, father, and owner of two English Labs
BESTSELLER - 2023
BESTSELLER - 2023
WRONG FIT, RIGHT GIT
WRONG FIT, RIGHT GIT
Why how we work matters more than ever
Why how we work matters more than ever
We are in the midst of a crisis of commitment. Organizations are searching for engaged employees, and employees are looking for a place to thrive — and both are struggling. What if the issue isn’t good or bad culture, but the fit between our ideal way of working and that of the companies we join?
We are in the midst of a crisis of commitment. Organizations are searching for engaged employees, and employees are looking for a place to thrive — and both are struggling. What if the issue isn’t good or bad culture, but the fit between our ideal way of working and that of the companies we join?
Financial Times Notable Book
Sep 2023
Sep 2023
ATD Notable Book
Dec 2023
Dec 2023
Next Big Idea Club Official Selection
Feb 2024
Feb 2024
International Business Book of the Year
Oct 2024
Oct 2024
KEYNOTE & TALKS
KEYNOTE & TALKS
KEYNOTE & TALKS
Six talks, built for rooms that have heard it all before. Each one is rebuilt for your audience, your language, and the moment your organization is actually in.
Six talks, built for rooms that have heard it all before. Each one is rebuilt for your audience, your language, and the moment your organization is actually in.
Six talks, built for rooms that have heard it all before. Each one is rebuilt for your audience, your language, and the moment your organization is actually in.
ARTICLES & MEDIA MENTIONS
ARTICLES & MEDIA MENTIONS
ARTICLES & MEDIA MENTIONS
March 3, 2025
COLLECTIVE CONFIDENCE
Shared belief can power extraordinary achievement, and leaders of any team can harness it if they know how
March 3, 2025
COLLECTIVE CONFIDENCE
Shared belief can power extraordinary achievement, and leaders of any team can harness it if they know how
March 1, 2025
RIGHT FIT, WRONG FIT
Is rotten culture really the culprit in today’s crisis of employee engagement and retention – or is it instead a question of endemic misalignment between companies and talent?
March 1, 2025
RIGHT FIT, WRONG FIT
Is rotten culture really the culprit in today’s crisis of employee engagement and retention – or is it instead a question of endemic misalignment between companies and talent?
March 1, 2025
RIGHT FIT, WRONG FIT
Is rotten culture really the culprit in today’s crisis of employee engagement and retention – or is it instead a question of endemic misalignment between companies and talent?
21 August, 2022
THE CASE FOR INSPIRATION
Breathe fresh life into your work by stripping away the myths around what it means to be inspired.
21 August, 2022
THE CASE FOR INSPIRATION
Breathe fresh life into your work by stripping away the myths around what it means to be inspired.
21 August, 2022
THE CASE FOR INSPIRATION
Breathe fresh life into your work by stripping away the myths around what it means to be inspired.
22 September, 2016
NIKE'S NEXT DESGIN INNOVATION...UNLEASH HUMAN POTENTIAL
Great design thinking should be applied to developing your people, as well as your products, write Andre Martin and Drew Fifield
22 September, 2016
NIKE'S NEXT DESGIN INNOVATION...UNLEASH HUMAN POTENTIAL
Great design thinking should be applied to developing your people, as well as your products, write Andre Martin and Drew Fifield
22 September, 2016
NIKE'S NEXT DESGIN INNOVATION...UNLEASH HUMAN POTENTIAL
Great design thinking should be applied to developing your people, as well as your products, write Andre Martin and Drew Fifield
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DR. ANDRÉ C MARTIN
DR. ANDRÉ C MARTIN
DR. ANDRÉ C MARTIN
© 2026 ANDRÉ C MARTIN. All rights reserved.
© 2026 ANDRÉ C MARTIN. All rights reserved.
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